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AR-Code

News

If you are a journalist and want to know more about AR-Code, please write us at press@seac02.it.

News

JEEP: NOTHING CAN STOP THEM


Jeep launches its new adv campaign which sees Jeep Wrangler 2013 and 8 Juventus football players as protagonists: Andrea Barzagli, Gianluigi Buffon, Giorgio Chiellini, Claudio Marchisio, Andrea Pirlo, Paul Pogba, Arturo Vidal and Mirko Vucinic. Pointing at the key image of the campaign that fan can find on magazines and on the www.jeep-people.com web site, users can access extra contents like images, videos and curious comments in augmented reality.

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ST VALENTINE: YOUR PERSONALIZED CARD


On 13th February La Stampa, the italian newsmagazine lets readers send a special card to beloved partners. Running AR-Code, the user can point at the image used to illustrate an article dedicated to love and sees an augmented reality overlay appearing on the device screen: at that time he/she can choose the preferred romantic sentence from a selection of five and the preferred romantic card background from a list of five. Mixing the two layers he/she has got a personal card to share and send to the lover.

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BULOVA: I BUlove YOU


During St Valentine's Day, Bulova the luxury brand of watches offers an interactive useful content that perfectly fits with the particular need of the lover only usable through AR-Code app. Pointing at the St Valentine's special adv that the reader finds in one of the La Stampa newsmagazine pages, he/she can access a geolocalized map where to check the nearest official Bulova retailers and grab the chance to buy a special gift to the beloved.

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BAVARIA: OUT OF THE BLUE


Bavaria launches its new adv campaign and it does it at its best! In the back page of the newsmagazine La Stampa the new brand concept stands out and ironically flirts with the on-air italian political campaign. Moreover, it offers readers an interactive added content only reachable through AR-Code. Pointing at the image, a video starts running. A group of young italian boys and girls speaks one after the other to affirm the importance of a political and beer choice.

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Lincoln: The Movie


On 19th January, in occasion of the italian coming out of the movie Lincoln, directed by Steven Spielberg and topped all films with 12 nominations, La Stampa news magazine readers can preview the movie trailer directly on their smartphone. Pointing at the advertising visual image with AR-Code, the video opens up at full screen and let the user appreciate all details of one of the most acclaimed movie of the year.

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Fashion Illustrated


On the occasion of Pitti Uomo, the international men's fashion exhibition in Florence, Fashion Illustrated comes out with the first issue of 2013 which is dedicated to the men and an insert dedicated to the children's fashion. It's an innovative issue because it contains AR-Code Images.

Browsing through the pages, wherever the application icon is, you can increase the reading experience of articles pointing the images with the AR-Code scanner, so new interactive content overlap with the original version of the magazine.

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Lapo - The rules of my style


Lapo Elkann is the voice of a creative and non-conventional lifestyle. He decided to tell his lifestyle in a book "The rules of my style", a manifesto full of pictures and photographs which is seeking to explain how the style can make life original and unique.

In line with this idea, this book can become an innovative reading experience because its pages are increased with augmented reality contents thanks to the technological support of AR-Code.

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THE SHELL TRUCK EXPERIENCE


During a seven steps tour all around Italy, people who enjoy the Shell Truck Experience and take in hand the flyer concerning the event, get a second experience. Pointing the i-phone at the front and back of the leaflet, rich multimedia content appear on the mobile screen in Augmented Reality: days of the tour, videos, images, informations and more.

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THE OTHERS


AR-Code is guested at The Others Fair (9-11 November 2012, Torino, Italy), an event dedicated to dynamic art spaces and organizations devoted to the emerging art scene. In occasion of the three-days event, AR-Code presents Art Project, the nonprofit initiative that lets artists enjoy Augmented Reality and experiment new narrative and expressive way to expand their creativity. One of the first "augmented" art work proposed for the fair and available on the AR-Code Store is The Others catalogue.

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CANDY + REALITY


Candy + Reality is the innovative Augmented Reality mobile app integrated with AR-Code that let users enjoy the new dishwasher EVO Space3. Starting from the end of October 2012 customers of italian retail shops will be invited to make an animated Augmented Reality 3D journey inside the dishwasher to see its extreme capacity.

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I AM JEEP MOBILE


I am Jeep Mobile is the first mobile app ready to be integrated with AR-Code: an innovative Augmented Reality mobile platform made by Seac02 to enjoy AR interactive contents issuing from traditional ADV print campaigns. Frame Jeep print advert with mobile phones, and interactive digital contents is unveiled to users.

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ANCI AUGMENTED

ANCI Augmented is the first application that uses Augmented Reality and Image Recognition for Social shopping of the I Love Italian Shoes e-commerce. Framing with the iPhone the shoes' images available on the stage background during the MICAM trade show, AR-Code lets the user connect to the detailed description of the shoes from the I Love Italian Shoes e-commerce website.

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